Master of Ceremonies - Lisa Webber, Symposium Co-ordinator

Danielle, Aitken, President, AHA

A registered Nurse and Midwife, Danielle spent 20 years working in IVF. During this time, she studied genetics at Newcastle University, coordinated genetic infertility clients, managed international research trials, all whilst coordinating a busy patient load dealing with all aspects of the IVF journey.

Now a Counsellor and Clinical hypnotherapist, Danielle is inspired by human mind- body potential. She is a HeartMath Practitioner® and holds a credential in Clinical Neuroscience. She has been called as an expert witness for the professional practice of Hypnotherapy in Australia. She is a Clinical Supervisor and has also worked as a tutor and assessor of Clinical Hypnotherapy and Counselling at a Victorian RTO for many years. An Author and International Speaker on mind-body therapy and healing modalities, Danielle has been interviewed on Radio, TV, and Podcasts and has written three Amazon no.1 bestselling books and co-authored several others. She writes to educate and inspire her readers about human potential.

She now holds the position of President of the Australian Hypnotherapist’s Association whilst running her own busy private practice.

Changing the Mind: ‘Prediction Neurobiology’ and the 5 universal Ingredients your treatment MUST include to create profound and lasting change in your client's life (without resistance or sabotage holding you back)

As a hypnotherapist you aim to make a meaningful difference in the lives of your clients by using your skills to change their automatic ingrained programs and core beliefs. But sometimes clients just don't seem to cooperate in this change process. 

The changes might bounce off them, or they might sabotage or resist the very change they are asking you to create for them. In some cases you may not get the longer lasting change you (and they) were hoping for. Which means they might either keep coming back for 'relapse' top-ups, or stop coming altogether because they feel what you are doing just isn't working for them. This can be frustrating for any therapist who cares about the results they get for clients.

The question is, what needs to happen in your sessions with clients for profound and lasting change to take place reliably? 

How do you create the type of change that alters their automatic patterns and limiting beliefs that transforms their lives and sticks with them for a longer time? And how do you do it without resistance or sabotage creeping in to hold you and them stuck? Until now the answer hasn't been clear and we've relied on training in more and more techniques to add to our collection of tools in our 'therapy toolbox'. However new science has changed all that, and there is now another solution that provides you with a clear blueprint for how profound change is done in the mind.

Thanks to more than 30 years of using modern technology to map the brain's neurons as they talk with each other, neuroscientists now see that our brains are constantly 'predicting' our selves in the world. Unexpectedly this discovery of Prediction Neurobiology also reveals the 5 core ingredients of the brain's natural built-in change process that it uses daily to update predictions and transform memories, beliefs and automatic programs. These 5 critical landmarks are essential in therapy, without them change can only ever be temporary or resisted and sabotaged. With them change can be profound and persist. It doesn't matter whether the issue is trauma, anxiety, depression, phobias, addictions, compulsions or anything else, these 5 ingredients are ALWAYS required for deeper and lasting change to take place.

This presentation will breakdown this science tailored for change-making professionals and share with you how to harness these 5 critical, must-have ingredients in your treatment sessions as a floor-plan for therapy that creates life-altering transformations in your clients. 

Dr Tony Fitzgerald (PhD)

Tony was awarded his PhD in Medical Physics in 1997. For the past 25+ years he has been working as an innovation scientist translating emerging science discoveries into valuable medical applications in Universities and Hospitals in Cambridge, London, Leeds, Brisbane and Perth. In that time he has authored dozens of scientific papers and developed 4 patents.  He is now a proud and loving father of 2 gorgeous kids in Perth, with the mission to share the paradigm-shifting neuroscience of how our brains change predictions to help professionals make a difference in mental well-being and human flourishing.

Explore the fundamentals of AI, its creation, and common misconceptions, emphasizing AI as a supportive tool rather than a competitor. Delve into the latest AI innovations and the current landscape, highlighting practical uses beyond ChatGPT. The session will also cover the essentials of prompt engineering to harness generative AI effectively. Additionally, we will discuss the ethical considerations and potential pitfalls of AI, while also showcasing real-world scenarios where AI has significantly enhanced professional practices, demonstrating its potential to support and elevate various fields.

Wally Siraj is the co-founder of BloomAI and a Data Scientist with a foundation in Computer Science and Engineering. He has driven significant revenue growth by working with cutting-edge tech startups across the APAC regions. At BloomAI, Wally leads the development and presentation of prompt engineering workshops, aimed at enhancing AI skills among professionals and businesses. His efforts are part of a broader mission to make artificial intelligence accessible and useful for a diverse range of applications, empowering users to leverage AI effectively in their respective fields.

Helen is a tea drinking, dog walking, single mum to two teenage daughters. She loves to laugh (mostly at herself). As well as running a Clinical Hypnotherapy, Reiki and Yoga Teacher Practice, Helen is Neuroscience Facilitator/Assessor for NeuroCapability delivering an Advanced Diploma of Neuroscience of Leadership. NeuroCapability are a global leader in transforming individuals, teams and organisations to utilise the breakthroughs in cognitive and social neuroscience to reshape leadership training, how we work, live and positively interact with others. Focussing on leadership, collaboration, productivity and physiological safety.

In Helen’s clinical practice she specialises in anxiety/stress, trauma and relationships (especially the relationships we have with ourselves).  Helen combines her love of science and esoteric methods for an integrative approach for her clients. Through her therapeutic work Helen has observed the need for a combined mind/body approach. Restoring balance and engaging our body’s parasympathetic nervous system (rest and digest), bringing us into a state of wellbeing. This creates the groundwork for sustainable and meaningful change for her clients. 

Science confirms we learn, embed new information, make change and gain insights when we are relaxed. In this webinar you’ll gain a deeper understanding of the biological process associated with regulating self, the areas of the brain involved in self-regulation and what this means for you and your clients. You will learn the brain’s key organising principles, the social domains we experience the threat and reward responses in, and how to mitigate the threat response for self and others. These principles are the foundation of facilitating neuroplasticity for self and others and creating an environment for sustainable change.

Learn how to harness the power of storytelling in your brand narrative to captivate, engage, and convert your ideal clients.

Natasha Potter

• Title:
  Copywriter, Graphic Designer and Brand Alchemist.
   

• Bio:
  I'm Natasha Potter, a seasoned brand alchemist and freelance copywriter with over a decade of experience in the health and wellness industry. Throughout my career, I've had the privilege of working with a diverse range of businesses, from startups to billion-dollar brands. I've helped them craft unique brand narratives and marketing materials that perfectly connect with their ideal audience.
   

• Speech:
  At this symposium, I'll introduce you to the StoryBrand method and guide you in creating your unique BrandScript. You'll learn to harness the timeless power of storytelling to transform your audience from mere spectators into active protagonists in your brand's narrative.

  I'll also address the distinct challenges of the hypnotherapy industry—communicating the profound impact of your work, standing out in a crowded market, and converting potential clients into paying customers. 

  After my presentation, you'll hopefully know how to make your message clear, your solutions irresistible, and your brand unforgettable.

Key Information

Presentation Overview
 

Introduction:

I'll begin by sharing my background as a copywriter specializing in the health and wellness space. I'll set the stage for how storytelling deeply intertwines with effective marketing, particularly in the hypnotherapy field.

The Art of Storytelling in Hypnotherapy:

In this section, I'll explore why storytelling is essential in marketing to engage clients and foster deeper emotional connections. I'll draw parallels between the power of storytelling in both therapy and branding pursuits. While explaining the unique challenges of marketing in the hypnotherapy space. 

The StoryBrand Framework Demystified:

I will introduce the StoryBrand framework, detailing its seven steps (SB7) and demonstrating how these can be applied specifically to hypnotherapy practices to enhance your brand narrative, marketing materials, and conversion rates.

Creating a Compelling BrandScript:

This part will focus on the practical application of the StoryBrand principles, including how to create a clear and effective BrandScript that resonates with your target audience and enhances your overall marketing strategy.

Live Demonstrations of StoryBrand in Action:

Attendees will witness first hand how to apply the StoryBrand framework to their marketing efforts, from website content to email and social media strategies, providing them with practical insights they can apply directly to their practices.

Maintaining Authenticity in Your Brand Voice:

I will discuss how to maintain the authenticity of a therapist’s voice in marketing materials and address the considerations vital for a respectful and accurate representation of hypnotherapy.

Free Resources:

I will share a free StoryBrand Deep Dive Worksheet and StoryBrand Scripts, giving you valuable tools to start transforming your marketing materials immediately.

Interactive Q&A Session:

The presentation will conclude with a session for attendees to ask questions and discuss specific concerns about integrating storytelling and the StoryBrand framework into their practices.

Jamina Tubbing is passionate about helping trauma survivors heal from their past.

In her presentation, Jamina will talk about some of the unexpected ways trauma shows up in the physiology and neurobiology - psychologically, emotionally and relationally. Jamina will also be sharing practical tools to support clients recovering from PTSD and cPTSD to help them become more powerfully in control of their lives.

Jamina Tubbing is a certified Trauma Recovery Coach, Clinical Hypnotherapist, NLP Master Practitioner, Lifeline Crisis Supporter, Psychology student, international speaker, teacher and writer.